Does Your Brand Have Scents Appeal?
75% of our emotions are generated by what we smell. For most companies, their brand strategy uses only 2 of the 5 senses (sight and sound). If branding is all about building emotional ties between consumers and products, then why has scent been almost entirely ignored in the world of branding?
What's Your Whiff Factor?
The human sense most directly linked to emotion is the sense least addressed by company's branding / marketing strategies...the Sense of Smell. Discover how to enhance your brand by using the sense of smell.
DVDs of the first Scent World Conference and Expo which was held in New York, June 29 - July 1, 2008 are now available. Details are now available at www.scentworldexpo.com
Get Whiff!
The new, definitive book on the subject of scent marketing and communication. The Authors reveal how the research shows that scent is actually an ancient silent language that has long been forgotten.
Speakers for Your Event
Whether you are coordinating speakers for a conference, or planning an executive work session, we are available to engage your participants, fill them with ideas, and motivate them to explore more about the potent applications of scent.
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Creating Your Scent Script
Are you ready to develop a scent strategy for your brand? With a strategic approach and planning, you can be on your way...